WILD ENERGY RUSLANA
It can be said without exaggeration that this singer wrote one of the pages of the modern history of Ukraine with her work. She made a cultural breakthrough when she won the 2004 Eurovision Song Contest. Then Ruslana was called the mistress of Europe, the Ukrainian Joan of Arc, pride and the national symbol of the country. She remains so now – independent and wayward, selfless and brave, energetic and, of course, “wild”.
Ruslan can not be compared with any artist in the world. It is surprisingly original, like the Hutsul region. Her incredible energy is in full swing, her performances are full of expression and drive, and the original ethnic style of the singer, exclusive vocals and powerful voice captivated not only Ukrainian viewers. Ruslana is always incendiary and unpredictable, she is not afraid of experiments, does not limit herself to the concept of “format” and does not obey any cliches. That is why her unique image has become a vibrant brand. She never backs down from her intended goal, and even if the most reckless idea was born, stopping Ruslana is unthinkable.
Music instead of alphabet
The small homeland of Ruslana Lyzhichko was the ancient city of Lviv. There she was born on May 24, 1973. From an early age, my mother took up the aesthetic education of the girl and sent her to an experimental music school. Already from the age of 4, Ruslana sang in the children’s ensemble “Smile”, so it is not surprising that her favorite toy was a microphone, and the most cruel punishment is the pass of the singer Ruslanauroka’s vocals. Soon, the girl made her debut on the professional stage at the Golden Autumn festival in Lviv in 1977. There Ruslana was awarded the Grand Prix of the competition. It became clear to parents and teachers that the girl intends to devote herself to music and only to her.
Immediately after school, Ruslana entered the Lviv Conservatory, where she graduated with a degree in “conductor of a symphony orchestra”. The singer continued her adult musical career immediately after studying. In 1993, she became a member of two prestigious music shows – the Chervona Ruta festival and the Taras Bulba contest of popular and rock music. This was a serious experience, as a result of which it came to the understanding that for a successful career, she needed to change her image and develop a new style of performance.
The first song of the singer in a new way was the lyric song “You”. Ruslana dedicated it to her producer and sound engineer Alexander Ksenofontov, a former soloist of the Tea Lovers Club group.
In 1994, Alexander and Ruslana opened the Luxen Studio advertising and production studio, which was engaged in the production of radio advertising. singer Ruslana The singer voiced videos of famous brands. This was the beginning of her entrepreneurial career. In 1995, Ruslana and Alexander became a couple and began a life together. Relatives kept repeating to young lovers that it was time to formalize the relationship. Then they bought jeans and sweaters for such an important event and went to the registry office. For more than 20 years, their family has been considered one of the strongest in Ukrainian show business, and Ruslana does not tire of admitting an unearthly love for her husband. Now they own an advertising agency and a recording studio. The singer is constantly busy in various projects and likes to repeat that she does not live on the same income from concerts.
In the stream of the “sonorous wind”
The desire to do something super-large-scale and realize her long-held dream led the singer to start producing the “Sonorous Wind” project, which was dedicated to the celebration of the 500th anniversary of the Renaissance in Lviv. The “sonorous wind” has become a kind of dramatic fairy tale, based on the merger of different historical traditions – modern music and a medieval ballad, the current sound engineering, Ruslana’s singer and ancient architecture, a traditional symphony orchestra and rock music. Thanks to Ruslana, modern pop music for the first time in Ukraine received a live concert embodiment. To accomplish this, about a hundred musicians were involved in the performance.
But not only this singer could be proud of. 1996 was a landmark year for Ruslana. She received the Grand Prix of the international festival of arts “Slavic Bazaar”. The authoritative jury was impressed by the colorful performance and amazing voice of the young Ukrainian singer, who deserved the highest points. Having heard Ruslana, Vakhtang Kikabidze called her the Grand Princess of the “Slavic Bazaar”. This epithet was immediately picked up by journalists and since then it began to be called nothing more than the Princess.
New spring – a new image
Very soon, the lyric singer became different – impulsive, energetic and impetuous, like a fast Carpathian stream. Before Ruslana could enjoy the success of the Slavic Bazaar, she again loudly declared herself, receiving the award as a pop star of the year, and then winning the diploma of the national concert “Song of the Year” and winning the all-Ukrainian television festival “Melody”. They learned about the singer in all corners of the country.